Strategic Business and Marketing Planning:: Small to Medium Businesses:: Complete Informaton

Business, Marketing and Export Consultants - Melborune, Australia




BUSINESS START-UP PHASE:
We understand the constraints and limitations of small businesses, specially those in the start-up phase. With limited funds and resources, it is often not possible to employ all the skilled staff at the initial stage. Statistics show that among the reasons that limit/restrict the growth of most small businesses are lack of planning and skill shortage. We aim to work closely with you and provide you with indispensable support and guidance at every step. While a considerable support is available to start-up and small businesses from various government agencies and departments (see Resources), we can provide tailored and specialised services at various stages right from registering a business name to setting goals and objectives, reviewing products and operations, developing a business plan and assessing progress. Where possible, we will point you to readily available resources/assistance to minimise your costs. We provide a fresh and independent perspective on your business and help you achieve on your strategic objectives. Our consultants will actively assist you in accelerating and improving your business with genuine commitment and responsibility. For new and start-up businesses, offer; > Business Name Search and Registrations, Company Formation > Domain/Web name Registration, Basic website, Emails > Business Profile Development with CD ROM Presentation > Start-up Business Plan and Strategy Development With our core area of Strategic Marketing and Business Planning, we offer other expert services in the relevant areas; > Business Diagnosis, Review and Action Plan Development > Business Process Improvements > Business Expansion to New Channels, Segments > Mentoring and Skill Development As we are committed to assisting and encouraging new entrepreneurs and small business owners, we offer DISCOUNTED fees and service packages to all new and start-up businesses. Please fill and submit our on-line Enquiry Form for further information.

STRATEGIC APPROACH:
Strategic Marketing Planning Whether you are planning to start a new business or already an established business/company, business planning would be a crucial aspect of your action and growth plan. A practical, realistic and carefully developed business plan will not only translate your business vision and goals into your organisational culture but will also provide a working blue print for consistent performance measures. Business plans are unique to individual organisations and encapsulate their key dynamics with a sub-set of plans. Marketing planning is central to any business plan and ensures a focused approach to the market and target consumers. Marketing is not just about promotions and advertising campaigns. In today’s competitive environment, it is a careful mixture of various strategic elements that impinges upon market and consumer dynamics such as distribution, product placement, brand image, consumer satisfaction, retention and delivery of market expectations. It combines both external and internal factors that help determine a product's performance. Both at start-up and operational stages, strategic planning can help identify key focus and growth areas - as well as areas that may need improvement. Start-up Business Planning For new or start-up businesses, a concise and carefully developed business plan can help establish goals and objectives, develop a business/product profile, develop strategy and identify key elements in the business process. Review the Business Planning Guide from the Dept of Economic Development, Tasmania for the benefits of business planning and its key components. We offer specialised and economical service to new and start-up businesses in developing their business plans which may also include an action plan towards achieving the intended goals and objectives. Contact us for a no-obligation first FREE meeting session to discuss your situation.

STRATEGIC PLANNING - SMEs:
For businesses in development and growth phase, it is imperative that they are aware of their competitive advantages in the marketplace and have a set of strategic objectives to sustain and take their business to the next level. In today's fast-paced and constantly changing competitive environment, key to a successful strategy is creating value in products and services that is real, distinctive and unique. The capacity of an organisation to continuously sustain the competitive advantage is determined by strategic initiatives it takes in creating such value across the available processes and functions. Ideally, strategy should be embedded in the business and marketing planning process. Analysts have pointed out that actions of small business owners are often in variance with their stated goals. We extend support to SMEs in developing necessary skills and knowledge to formulate and implement strategic directions for a greater economic future. We take a diagnostic and realistic approach to work and focus on outcomes that add value to your business. Our strategic review and planning process includes; > Business/Processes Audit > Product/Service Review > Strategic Review & Positioning > Industry Analysis > SWOT Analysis > PEST Analysis > Business Strategy Development > Strategic Marketing Planning Often, most strategic plans tend to be internally oriented with much of the focus on the organisation itself. However, it is essential that an effective strategic plan incorporates a market or consumer perspective. Our strategic planning modules provide the required framework for planning and implementing a cohesive strategy to gain the competitive advantage and identify new opportunities. Contact us to arrange a no-obligation, free meeting session.

NEW BUSINESS DEVELOPMENT:
New Business Development is at the heart of the strategic process. Existing accounts, for example, may offer new opportunities that need to be capitalised. There could be innovation happening within the organisation that needs to be converted into a business opportunity. Or simply, the business needs to target new customers. Existing market positioning, brand identity, consumer loyalty and stakeholder relationships can be leveraged in creating such opportunities, which can be achieved in a number of ways including; > Account/Customer Profiling and Relationship Building > External Environment Analysis and Market Review > Identifying Opportunities in New/Untapped Markets > Leveraging current market position to create new opportunities > Reviewing Sales and Customer Service Strategy The strategy needs to be continuously updated to respond to changing market conditions and competitive environment. While some of the business or market improvement opportunities may be visible to the managers, many are not. Even so, lack of strategic direction, alignment, and change initiatives within the company can dampen improvements. On the other hand, changing industry or market standards/practices can pose a real challenge to a company to keep up with the competition. We offer tailored solutions to review and streamline your business development and improvement processes by, > Assessing company's key strengths and weaknesses > Auditing and reviewing existing development processes > Identifying prevailing industry best practices and norms > Determining critical success factors and competitive advantage > Designing monitoring, measurement and reporting systems Contact us for more information and a detailed discussion.

SKILLS & RESOURCES:
Skills shortage in the SME sector has long been felt and several federal and state government programs are in place to enhance staff skills and nurture available talent. Visit our Free Resources section for links to some of these agencies. We aim to assist the SME sector by offering the following services; > Offering interim or contract work in our area of expertise > Designing and delivering in-house training Programs > Business coaching and mentoring service > Increasing efficiency by simplifying processes/functions We believe in enhancing skills, knowledge and experiences of our clients and sharing our resources to the best of our abilities. We also offer an affordable Mentoring Program to new and small business owners to help them improve their business, develop new skills and achieve strategic goals. Internet and Computer Technology Another area in which we can help develop skills at a working level is information technology. While a business may not completly depend on the internet to be successful, in the environment of technoligcal advancements and changing consumer preferences, it is advisable to have an on-line presence even just for the information purpose.The impact of emerging technologies and market trends can be detrimental to the long-term success of many businesses. We can train your staff in; > Computer operations and maintenance > Software Installation > Internet, email and basic website development > Managing online operations (e.g. ATO's Business Portal) > Basic desktop publishing (letterheads, presentations etc.) Contact us to arrange a no-obligation first meeting to discuss your specific requirements.

Varoma International Pty Ltd PO Box 3292 Caroline Springs, VIC 3023 Australia Tel: +61 3 9363 1190 Fax: +61 3 9363 1192 Email:
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