With
the advent of new technologies and expansion
of global economies, the global marketplace
has gradually reached the door fronts of
potential exporters. Traditionally, companies
looked at exporting their goods once they
had established themselves in their domestic
markets. E-commerce, open markets, and logistical
advances have changed that to some extent.
Exporters can now showcase their products
directly to the global consumers. A business
can gear itself for international business
first before launching in the domestic market.
There could also be an exclusive opportunity
to become part of a global supply chain.
There are, however, a range of important
issues to be considered before venturing
into international business. International
markets demand dedicated focus, clearly
defined strategy and objectives, time, resources,
skills and investment in addition to a company's
own internal capabilities for sustaining
a long-term overseas business.
Export Readiness
To explore and determine a company's exporting
capabilities, we recommend conducting Export
Readiness Audit that looks at various
aspects of internal and external processes
such as;
> Product/brand
Features and Value Preposition
> Available Skills and Resources
> Inventory Control
> Supplier Relationships
> Funding and Management Commitment
> Overseas Market Knowledge
The audit takes a long-term view of business
and aims to identify critical issues that
directly or indirectly affect the organisation's
export capabilities. The data generated
from the audit helps analyse the prevailing
situation of your business and address short
or long term issues, if any. |
